For Business Owners, Founders & Partners

You insured the trucks, the tools and the job sites. Who insured you?

Protect your business, your partners and your family if something happens to you, and build tax-advantaged retirement income outside the company.

If you couldn't work for 6 months…Would payroll, loans and open jobs still be covered?
If your partner died tomorrow…Could you afford to buy their share from their family?
When you finally step away…Is your retirement anything more than "sell the business"?
Solutions

Six Ways Life Insurance & Annuities Work for Owners

Every business is different. These are the strategies owners ask about most. A short review shows which ones fit you.

Protect the Business

Key Person Coverage

The business owns a policy on the people it can't run without. If one dies, the company gets cash to keep going.

  • Covers lost revenue and payroll
  • Pays to recruit and train a replacement
  • Reassures lenders, bonding companies and customers
Protect Your Partners

Buy-Sell Funding

Your buy-sell agreement says the surviving owners buy out a deceased partner's family. Life insurance supplies the money.

  • Family gets a fair price, fast
  • Surviving owners keep control
  • Cash value can help fund a retirement buyout
Reward & Retain

Executive Bonus (Section 162)

The business pays the premium on a policy you or a key employee owns. The bonus is generally deductible to the business as compensation.

  • You pick who gets it, with no IRS nondiscrimination testing
  • Can add a "golden handcuff" vesting schedule
  • Builds tax-advantaged cash value for the employee
Your Retirement

IUL: Tax-Advantaged Income

Indexed Universal Life grows cash value tied to a market index, with a 0% floor so you don't lose ground in down years.

  • Tax-deferred growth
  • Tax-free income through policy loans when structured properly
  • No IRS contribution limits like a 401(k) or IRA
Your Exit

Annuities for Sale Proceeds & Rollovers

Turn the money from selling your business, or from your SEP, SIMPLE or Solo 401(k), into protected growth or income for life.

  • Principal protection from market loss
  • Tax-deferred growth
  • A paycheck you can't outlive
Your Family

Personal & Mortgage Protection

Your family depends on income that comes from the business. Make sure the house, the debts and the kids are covered no matter what.

  • Pays off the mortgage and debts
  • Replaces your income
  • Living benefits riders available on many plans
Tax Advantages

Why Owners Use Insurance as a Financial Tool

For high earners who have maxed out their retirement plans, or who want money growing outside the business, these features add up.

Tax-deferred growth

Cash value in an IUL and money in an annuity grow without a tax bill each year.

Tax-free death benefit

Life insurance proceeds are generally paid to beneficiaries free of income tax.

Tax-free retirement income from IUL

Withdrawals up to your basis, then policy loans, can supply income without adding to your taxable income, as long as the policy stays in force and isn't a modified endowment contract (MEC).

No required minimum distributions on IUL

Unlike an IRA or 401(k), you decide when, or whether, to take money out.

Deductible bonus

Executive bonus premiums are generally deductible to the business as compensation, and taxable to the employee.

Control the timing

Annuity growth is taxed only when you withdraw it, so you can take income in lower-income years after you sell or retire.

Which Fits You?

Find Your Starting Point

If this sounds like you…Start by looking at
The business couldn't run without me (or one key person)Key person coverage
I have one or more partnersBuy-sell funding
The bank or SBA loan requires life insuranceCoverage assigned to the lender
I want to keep my best people from leavingExecutive bonus with a vesting schedule
I earn well and have maxed out my retirement planIUL for tax-advantaged retirement income
I'm selling, retiring or closing my company planFixed index annuity with lifetime income
My family relies on my income and we have a mortgageTerm or mortgage protection
Free Owner Review

15 Minutes. No Cost. Nothing to Buy on the Call.

Tell me a little about your business and I'll show you where you're protected, where you're exposed, and which strategies are worth a closer look.

  1. Tell me about your businessFill out the short form, or book a time directly.
  2. 15-minute review callWe walk through your partners, loans, family and retirement goals.
  3. Your written optionsYou get clear options and quotes from the carriers I'm appointed with. You decide what, if anything, makes sense.
Or pick a time on my calendar →

Request Your Free Review

Takes about a minute. I'll reach out within 24 hours.

Thank you! Your request is in.

Willie Ashford III, Licensed Insurance Agent, will reach out within 24 hours. Want to skip the wait? Book a time now.

Common Questions

Owner FAQs

Are the premiums tax-deductible?

Usually not for key person or buy-sell policies the business owns. Executive bonus premiums are generally deductible to the business as compensation and taxable to the employee who receives them. Your CPA should confirm the treatment for your situation.

Who should own the policy, me or the company?

It depends on the purpose. Key person policies are typically owned by the business. Buy-sell policies can be owned by the business or by the partners on each other. Annuities should generally be owned by you personally, because an annuity owned by a business entity usually loses its tax deferral.

Is there anything the company has to do before buying a policy on an employee?

Yes. For employer-owned life insurance, federal rules require written notice to the employee and the employee's written consent before the policy is issued, plus annual reporting. If those steps are skipped, part of the death benefit can become taxable. I walk you through the paperwork.

How is IUL income "tax-free"?

Withdrawals up to what you paid in, then loans against the cash value, aren't treated as taxable income as long as the policy stays in force and isn't overfunded into a modified endowment contract (MEC). If a policy with loans lapses, the gain can become taxable, so it has to be designed and monitored properly.

What does this cost?

The review is free. Premiums depend on age, health, the amount of coverage and the strategy. Many owners start with an amount that fits comfortably in their budget and add more later.

Do I need my attorney or CPA involved?

For buy-sell agreements, executive bonus and split-dollar plans, yes. I work alongside your attorney and CPA. I handle the insurance side, they handle the legal agreement and the tax filing.

Your Business Protects Your Family. Let's Protect Your Business.

Free 15-minute review with a licensed insurance agent.

Get My Free Review